MARKETING AUDIT

Ceyone Consultants helps you identify your competitive advantage with a marketing audit. Most companies regularly conduct a financial audit, but a very few conduct a marketing audit? A full review of your company’s marketing and communication really helps to understand where your business is from a marketing perspective. Through reviewing issues such as: customers and your target audience; your competitors; the market place in general and your internal situation; you will be more informed about the success (or otherwise) of previous marketing activities.

This information is invaluable in helping you to develop a successful marketing strategy and highlights is needed to deliver the marketing strategy to ensure you meet your business objectives. A marketing audit analyses the business objectives and understands what it is the business is trying to achieve and allows management to make informed decisions on their future marketing direction. Read More?

By conducting an impartial marketing audit, the team at Ceyone Consultants can provide a fresh pair of eyes and an outsider’s views into your previous marketing activities and assess your performance against your competitors.

NEW MARKET OPPORTUNITY ANALYSIS

We follow these 5 steps to analyze market opportunities and guide you in a better business planning:

1. Identify what’s currently happening in the business environment: In this section we look at the economic conditions (growth, stable or decline) as well as any trends or social changes that could have an impact on the business.
2. Define the industry and determine the outlook: Here we state exactly the industry that you are operating within, and make forecasts on the size of the market. We look back over the last 5 years, and project how you believe it will grow over the next 12 months, 3 years and 5 years.
3. Dive into the details of your competitors: We analyze what businesses you are competing with, and know their products inside and out. Go through their product mix, and compare this with the products you are offering. Make sure you’re objective in your approach, and also identify the relative strengths and weaknesses of the products from your customers point of view.
4. Describe your target market: We help you build a profile of your ideal customer, so that you can adequately focus your sales and marketing efforts and reach your customers.
5. Create your projections: We use a variety of techniques that build on all of the information in your business plan to set a forecast of your sales. This includes best and worst case scenario analysis, any intuition or “gut-feelings” you have about new markets, and compare any results you have seen to date. The final recommendation in a market opportunity analysis is a simple answer to this question. Is the project a go? Or a no go?

MARKET & SALES BUDGET ALLOCATION

While the marketing industry is filled with strategies and ideas, it’s easy to get flustered by all the things you “should” be doing to help your company grow. Ultimately, it all comes down to planning and budget.

The objective of this exercise is to determine how much budget should be allocated to marketing, sales and customer service departments and how should the allocated budget be spent in order to maximize revenues.

So we start with an audit and a study to analyze marketing and media mix which are based on market opportunities, market restraints, company's performance in last two years, population reached by various marketing tools, the cost of marketing, the likely conversions and the return on investments. And thereafter we allocate the budget in various markets and marketing heads and also carryout quarterly audits to monitor the performance of marketing strategies.

MARKETING TOOLS DEVELOPMENT

As a fully integrated marketing agency we have the vision, the drive and the knowhow to get you the results and exposure you desire. Online, Offline. Every time.

Our expertise lies in creating well-researched marketing tools for our clients. From logo designing to corporate film production, we develop creatives and collaterals that enhance the brand image of our clients and create immense impact on their target customers.

We have a very efficient production team in place for development of your company’s marketing tools like: corporate presentations, corporate films, customer videos, advertising campaigns, PR activities, events, digital media marketing tools, collaterals, product videos, mobile applications, packaging and photography.

Our clients have full marketing support when working with us. Our team also carry out market research, review current marketing strategies and advise on new avenues to ensure you are getting the best ROI when it really matters.

CORPORATE SOCIAL RESPONSIBILITY (CSR)

As a CSR consultancy company we work with corporates in - adopting a cause, suitability assessment, development of CSR policies, development of project reports, tie-ups with NGOs, support groups and creating volunteers, organising fundraising events and other awareness programs.

Through our hard core research and training we have build capacity in the organizations to equip them to deal with multiple aspects of CSR within and outside organizations. We have helped companies through robust information, Case studies, CSR reports, Newsletters and Sustainability reports to reach out to relevant stakeholder and make a meaningful impact. In coming years CEYONE CONSULTANTS would wish to contribute to inclusive growth of the country by engaging with Government, Corporate and Social Sector to mainstream CSR and Sustainability and reach out to the needy and disadvantaged in different parts of the country through more innovative and sustainable initiatives.